Rockstar

Smithfield Goes Cardboard Chic With Store Design from Burnt Toast

By: Brian G Randles - Published: • References: topics.treehugger & designboom
The Burnt Toast Design studio from the UK has taken the ever-so-basic material of cardboard and used it to give Smithfield, a menswear brand in England, a brand new look.

Featuring tubes, stacked boxes and even cardboard watchdogs, Peter Masters of Burnt Toast says, “the whole idea behind this shop was to show, that we do not need to use vast manufacturing, materials and resources to make a retail shop that works and still retains an interesting design.” I know the Burnt Toast cardboard watchdogs won’t do much to protect the store, but I can’t help but to want to put one of these on top of my dresser at home. Stats for Cardboard Watchdogs Trending: Older & Chilly
Traction: 12,367 clicks in 251 w
Interest: 4 minutes
Concept: Cardboard Watchdogs
Related: 96 examples / 74 photos
Segment: Males, 12-55
Comparison Set: 35 similar articles, including: multifunctional cat cocoons, cardboard catwalks, and cardboard conference cells.