Burberry is following a successful strategy of updating the preppy look and reached new markets. Now Burberry is changing its attitude toward jewelry too. The new jewelry line will be introduced in the spring. Christopher Bailey designed the line along the idea of a "luxury warrior."
Opulent brand and price tag, it also almost has a Goth look.
Implications - To adapt to the quick changes of consumer taste, fashion brands must be versatile. Burberry's move towards producing jewelry allows the company to tread water in different markets that are potentially profitable. It's good to know where your roots are and cater to those who are passionate about the initial product you're well-known for. However, success is all about adaptation and finding out how you can expand your product so that it appeals to others.
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