The BUNNEY Accessories Vespa Promotes the Jewelry Brand's Luxe Aesthetic
Malika Renee Butss — January 25, 2016 — Autos
References: daan-mag & highsnobiety
BUNNEY accessories and Vespa have partnered up to a create a contemporary version of Vespa's PX 150 scooter. With the accessory label on board, this unique scooter is like a piece of jewelry consumers can ride.
The newly rendered scooter mirrors the look of the original PX 150 but with a glamorous upgrade. It is outfitted with decorative embellishments, which is central to the BUNNEY ethos and the English Mod subculture. Designed in the jewelry brand's signature gray, the PX 150 displays no shortage of attachments as racks at the rear and front are complete with lighting. The scooter is finished with a hammered metal effect on the footplates, rear lights and silver mirrors.
Lastly, the saddle of this refashioned scooter is made with leather produced in Japan and fashioned in a way that mimics BUNNEY accessories leather.
The newly rendered scooter mirrors the look of the original PX 150 but with a glamorous upgrade. It is outfitted with decorative embellishments, which is central to the BUNNEY ethos and the English Mod subculture. Designed in the jewelry brand's signature gray, the PX 150 displays no shortage of attachments as racks at the rear and front are complete with lighting. The scooter is finished with a hammered metal effect on the footplates, rear lights and silver mirrors.
Lastly, the saddle of this refashioned scooter is made with leather produced in Japan and fashioned in a way that mimics BUNNEY accessories leather.
Trend Themes
1. Luxury Scooters - The BUNNEY Accessories Vespa demonstrates the trend of creating high-end, jewelry-inspired scooters.
2. Decorative Embellishments - The partnership between BUNNEY accessories and Vespa highlights the trend of incorporating decorative embellishments into scooter designs.
3. Brand Collaboration - The collaboration between BUNNEY accessories and Vespa showcases the trend of partnering with luxury brands to create unique and stylish scooters.
Industry Implications
1. Jewelry - The BUNNEY Accessories Vespa represents an opportunity for jewelry brands to enter the scooter market and create exclusive designs.
2. Scooter Manufacturing - The collaboration between BUNNEY accessories and Vespa opens avenues for scooter manufacturers to explore partnerships with accessory labels to create customized and fashionable scooters.
3. Luxury Goods - The luxury goods industry can leverage the trend of jewelry-inspired scooters to expand their product offerings and cater to affluent consumers looking for stylish transportation options.
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