Implications - As the North American market becomes saturated with similar products that are readily available to each social class, consumers are finding it difficult to differentiate themselves from their peers. As such, customization in items is becoming greatly valued because it offers consumers the validating sense that what they are buying is one-of-a-kind. Corporations should follow suit and offer highly customizable products.Stats for Bum-Cooling Bicycle Trending: Older & Average
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