Buick Color and Texture Inspirations are Extracted From Food by Gut Instincts

By: Amelia Roblin - Oct 21, 2015
References: buick & media.gm
The new Buick colors are derived from unexpected and delicious sources of inspiration. You might wonder how a hot beverage or a vegetable side dish can influence the look and feel of an automobile; meanwhile, the designers behind Buick’s modern luxury vehicles see recipes for fresh aesthetics.

It’s a choccachino’s warm hue that makes the 2016 Enclave interior even cozier, and the lustrous green of the Buick Avenir was drawn from the leaves of an artichoke. It’s a safe generalization to say that consumers share a common interest in food, so it’s a clever strategy to move from "palate to palette" while creating the new generations of sedans, SUVs and crossovers.

Buick was the official vehicle of the 2015 New York City Wine and Food Festival, demonstrating the company’s craving for brainstorming outside of its industry. The quest for new Buick colors and textures will certainly influence other automotive manufacturers and designers to spice things up.