Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,198 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,198 cutting edge ideas.

Antibiotic Prescription Tools

epocrates' Bugs + Drugs Tool Aims to Optimize Antibiotic Prescribing

— September 13, 2022 — Lifestyle
epocrates, a digital health company owned by athenahealth, has announced the launch of a new mobile tool called 'Bugs + Drugs.' The new tool has been designed to offer doctors relevant information about bacteria types, including their susceptibility to antibiotics as determined by ZIP code. Bugs + Drugs will be offered as a feature within epocrates' mobile app, which already centers around drug prescribing and safety information.

The new tool aims to help clinicians prescribe the appropriate antibiotics to their patients by taking into account resistances that may be prevalent in their geographical area. In doing so, the tool will help support the broader push for responsible antimicrobial stewardship in healthcare -- an increasingly important initiative considering antimicrobial resistance is on the rise across the world.

“With Bugs + Drugs, clinicians now have an innovative, digital tool in their pocket that offers localized susceptibility data needed to confidently make informed and effective point-of-care decisions for patients through knowledge of the bacteria prevalent in their patient’s community," said Anne Meneghetti, MD, executive director of Medical Information.

Image Credit: epocrates
Trend Themes
1. Antimicrobial Stewardship - There is an opportunity for healthcare providers to adopt digital tools like 'Bugs + Drugs' to improve antimicrobial stewardship.
2. Geolocation-based Prescription - Designing prescription tools that allow the identification of geographical areas with resistant bacteria may lead to better patient outcomes.
3. Personalized Medicine - Using tools like Bugs + Drugs can provide physicians with data about bacteria prevalent in their patient’s community and help them make informed personalized medical decisions.
Industry Implications
1. Healthcare IT - The development and integration of digital tools like Bugs + Drugs can revolutionize healthcare IT and play a vital role in responsible antimicrobial stewardship.
2. Pharmaceuticals - Pharmaceutical companies can collaborate with healthcare providers to design prescription tools that take into account geographical variations in resistance patterns.
3. Medical Devices - Designing personalized medical devices that integrate microbial susceptibility data for a particular geographical area can improve clinical outcomes and contribute to responsible antimicrobial stewardship.
6
Score
Popularity
Activity
Freshness