For the promotion of Will.I.Am’s newest single ‘Great Times,’ promoters invented the Budweiser Vinyl Ad, a unique and interesting approach to alcohol advertising.
For Will.I.Am’s newest release, Budweiser revealed a new marketing technique of their own -- a playable magazine. Will.I.Am partnered with advertising agency Agencia Africa Sao Paulo to create this playable promo. The full-page magazine ad can be clipped from the magazine and played using any record player. This ingenious song promotion ploy can actually play songs like a traditional vinyl record. Bud’s adverts will include flexi disc records available in the pages of a variety of Brazilian magazines. Crack out your old record player because record advertisements are bound to gain momentum.
Musical Magazine Campaigns
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