The New Budweiser Ad Uses Its Origins to Make a Point

By: Mishal Omar - Feb 2, 2017
References: theverge
The new Budweiser ad for the Superbowl appears to reference the anti-immigration leanings that are currently apparent in the United States.

The United States is a country founded on colonists and immigrants, and this Budweiser ad comes at a time where many of its residents, including those who are leading its government, are banning people of specific nationalities and religious backgrounds from getting into the country. Budweiser's stance on this issue seems to be clear judging from this commercial, as it reveals the voyage that Adolphus Busch went on in order to immigrate to America -- where he eventually founded the Anheuser-Busch brewing company.

The artistically conveyed messaging in Budweiser's commercial seeks to remind people of the humanity in immigrants and their vast contributions to American businesses, culture and society at large.