Established & Sons' New Capsule is Basic and Stylish
Kalina N — April 2, 2018 — Art & Design
References: establishedandsons & dezeen
For Established & Sons' first collection since the return of co-founder Sebastian Wrong, the brand is focusing on budget-friendly modern furniture. The "accessible, competitively priced and ready to go straight away" capsule draws on a number of influences, including a chair design from the 1970s.
One of the key pieces in the furniture collection is a the Barbican sofa—a traditional chaise and corner piece that is updated with modern and color-friendly elements. The contemporary interpretations of the minimalist furniture allow for Established & Sons to focus on key ideas and produce something worthwhile with stylistically playful motifs.
By creating uncluttered and budget-friendly modern furniture, the brand does not only fill a gap in the market but also uses minimalist design to allow the consumer to customize their own space without having to balance out a busy interior design.
One of the key pieces in the furniture collection is a the Barbican sofa—a traditional chaise and corner piece that is updated with modern and color-friendly elements. The contemporary interpretations of the minimalist furniture allow for Established & Sons to focus on key ideas and produce something worthwhile with stylistically playful motifs.
By creating uncluttered and budget-friendly modern furniture, the brand does not only fill a gap in the market but also uses minimalist design to allow the consumer to customize their own space without having to balance out a busy interior design.
Trend Themes
1. Budget-friendly Modern Furniture - Disruptive innovation opportunity: Develop customizable minimalist furniture that is affordable for consumers.
2. Minimalist Design - Disruptive innovation opportunity: Incorporate minimalist design principles into various industries, such as home decor and fashion, to create affordable and stylish products.
3. Customizable Spaces - Disruptive innovation opportunity: Offer solutions for consumers to easily customize their living spaces without the need for elaborate interior design.
Industry Implications
1. Furniture - Disruptive innovation opportunity: Explore affordable design options in the furniture industry, targeting budget-conscious consumers.
2. Home Decor - Disruptive innovation opportunity: Develop minimalist and customizable home decor products that appeal to the growing demand for affordable and stylish interior design.
3. Fashion - Disruptive innovation opportunity: Apply minimalist design principles to fashion industry, offering affordable and customizable clothing options to consumers.
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