Breaking the Cycle (BTC) of poverty is no easy task to take on or goal to set. It is engrained in certain areas of society and is difficult to change. BTC Bags hopes, however, to target just one aspect of the cycle to hopefully make a lasting change for the better in many people’s lives.
By creating a sweet messenger bag of heavy canvas that matches just about any outfit day or night, BTC Bags has put out a product that does good. Following the 1 for 1 model, every time you buy a bag they donate a book through Room to Read to a school that is otherwise lacking these vital literacy tools. Since the bag has the ability to function as a work bag or school bag, these accessible accessories are a great investment in not only your needs, but also meeting those of someone else less fortunate.
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Concept: Poverty-Ending Bags
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Segment: Neutral, 12-55+
Comparison Set: 23 similar articles, including: marc sachdev, founder and cfo of aquavation (interview), page-turning water tributes, and 1 for 1 snacks.
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