For many years, parents have been sending their kids to school with Lunchables as a quick and easy way to help them refuel halfway through the day—and now, The Kraft Heinz Co. is expanding upon this idea with all-new brunch snacks in the form of 'Lunchables Brunchables.'
While Lunchables has explored a range of fun lunch options for kids of all ages, Lunchables Brunchables marks the first time the brand is exploring breakfast. These all-new grab-and-go snack sets are filled with breakfast sandwiches and miniature muffins, plus ready-to-eat pieces of meat and cheese.
These new products were created in response to fans constantly asking if the brand would ever create a breakfast version of its products. Now, kids can enjoy three varieties of Lunchables Brunchables in Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese.
What's Driving This Trend
- Grab-and-go Snacks
- The rise of grab-and-go snacks presents opportunities for innovative and convenient breakfast products like Lunchables Brunchables.
- Breakfast on the Go
- The demand for quick and portable breakfast options is driving the development of ready-to-eat breakfast sandwiches and muffins.
- Expanded Lunch Options
- The expansion of Lunchables into breakfast shows the potential for brands to diversify their product lines and cater to different meal times.
Who This Affects Most
- Food & Beverage
- The food and beverage industry can capitalize on the trend of grab-and-go snacks by offering more convenient and breakfast-focused options.
- Packaged Foods
- The packaged foods industry can innovate by combining breakfast staples like sandwiches and muffins into convenient and portable snack packs.
- Children's Food
- The children's food industry can tap into the demand for quick and nutritious breakfast options for kids with products like Lunchables Brunchables.
