For some reason, I don't think dogs need coats. Don't you think the pooches look a little hot in their stylish Moncler coats?
Implications - Dog lovers will purchase products for their pets because they have a strong emotional attachment to their animals. These consumers treat their dogs as if they are humans because of the companionship and unconditional love their pet offers them. Therefore, they are willing to purchase products that humanize their pets.