The Brooke by Grant Yoshino Fashion Gone Rogue editorial is the latest in the rapidly developing career of Grant Yoshino, a three-year fashion photography veteran who moved to Los Angeles from San Jose in 2008 to pursue his passion. Now a full-time shutterbug, Yoshino has established himself as one to watch in California. His work has appeared in campaigns for major brands like Warner Brothers Records, FORD Models and Lucky Magazine.
In this shoot, Yoshino's talent comes into the picture when you consider the deft lighting each photograph has. Not only does he accentuate model Brooke Ford's natural beauty by contrasting her soft, angular face in monochrome shots, he helps Ford appear fierce in a bright, direct shot of her face, and also manages to evoke a sense of organic beauty when he captures her on wet sand near the water. Each of these snaps help make the Brooke by Grant Yoshino Fashion Gone Rogue the quintessential Yoshino photo editorial. Enjoy.
Implications - When a company is selling a product, they are also selling a brand image. One of the best ways a company can ensure their products connect with consumers on an emotional level is by investing in marketing that contains strong non-verbal indicators of the company's image. A location by the beach implies a carefree, fun, and flighty type of brand, and it embeds the image of unbridled childish glee in the subconscious of consumers.