The Armani Jeans Fall Winter 08-09 ad campaign features Justin Gaston (AKA the guy dating teen sensation Miley Cyrus) alongside fellow models Marlon Teixeira and Jamie Dornan in rather intimate and quite physical poses.
The campaign, which was shot by Mert Alas and Marcus Piggot, is very different than the brand’s SS08 ads which featured Evandro Soldati getting hot and heavy with Julia Stegner.
Maybe Armani is a fan of Brody Jenner’s new show, Bromance, or they don’t want to miss out on the same-sex affection we’ve been seeing in recent ads (see the Versace and Longchamp campaigns below for example.)
Whatever the case, it’s good to see men being affectionate.
Stats for Bromance Fashion Ads
Trending: Older & Warm
Research: 47,440 clicks in 384 w
Interest: 4 minutes
Concept: Bromance Fashion Ads
Related: 75 examples / 58 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: soccer players as strippers, fake lesbian fashion ads, and white denim.
Bromance Fashion Ads
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