Tooned Holiday Branding
The BRND WGN Christmas Wine were made as gifts by BRND WGN for their clients, partners and friends, and each character and blip of text found on the bottle is actually based on staff members. With gifts as fun as these, I'm sure BRND WGN will rake in customers looking to have a rocking good time.
Implications - As wine bottles are often branded in an opulent manner to convey sophistication, BRND WGN managed to differentiate themselves from the competition by using whimsical cartoonlike packaging. Corporations looking to separate themselves from their peers to garner consumer attention must first examine the tactics currently employed by their competitors.