The Ray-Ban ‘Bright Light' App Keeps Users Out of the Dark

By: Courtney Scharf - Published: May 4, 2012 • References: ray-ban & adverblog
In a clever and tech-forward appvertising project, iconic sunglasses brand Ray-Ban has released ‘Bright Light,’ an app that lets users in on the sunniest spots in town. The app, available on iPhones, is a clever and useful add-on, irresistible to patio season lovers.

With a strong link to its product and universal likability, tying Mr. Sun directly into this campaign is a brilliant move by Ray-Ban. The accompanying promotion video is understated and comprehensive, perfect for the company’s younger target demographic.

In addition to telling you where to get the best tan, the ‘app also provides instructions to the most sun-soaked route available for users to get to their local sunny destination. Though perhaps not vampire-friendly, this app is sure to get more than a few downloads. Stats for Sun-Seeking Appvertising Trending: Older & Average
Research: 2,429 clicks in 211 w
Interest: 1.2 minutes
Concept: Bright Light
Related: 57 examples / 44 photos
Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: swearing smartphone apps, iphone-inspired android apps, and touch-worthy news app ads.