"Look adorable while trekking through the rain" with Kate Spade Riley Boots. The $129 boots feature a bright pattern that will set you apart while spicing up your style. I like 'em!
Implications - Fashionistas are the type of consumers who will sacrifice comfort for style; however, when it comes down to style and functionality, it becomes a bit more tricky. Companies are redesigning traditional footwear that has been deemed unfashionable, such as the wellington boot. This is appealing to the fashionable demographic because of the idea that functional footwear can be stylish. The company has provided the ultimate solution for consumers' problems surrounding the decision between style and function.
Stats for Bright Boots
Trending: Older & Average
Research: 13,192 clicks in 461 w
Interest: 4 minutes
Concept: Bright Boots
Related: 40 examples / 31 photos
Segment: Females, 12-35
Comparison Set: 15 similar articles, including: smart flower-sending apps, hybrid outdoor indoor kitchens, and molotov cocktail packaging.
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