Kate Spade Riley Boots
Implications - Fashionistas are the type of consumers who will sacrifice comfort for style; however, when it comes down to style and functionality, it becomes a bit more tricky. Companies are redesigning traditional footwear that has been deemed unfashionable, such as the wellington boot. This is appealing to the fashionable demographic because of the idea that functional footwear can be stylish. The company has provided the ultimate solution for consumers' problems surrounding the decision between style and function.