British supermodel Kate Moss is starring in six videos for Agent Provocateur. The first of the bridal-themed videos, called White Wedding, was released on May 2.
"The campaign tells the story of 'the demise of a bride's 'big day' and serialize the unraveling of the religious organisation behind it," says Nitrolicious. "Scene 1: 'The Happiest Day of Her Life', where Kate is supposed to be playing a 'demure virgin bride' but as the story progresses each day she becomes 'dangerous.'"
Agent Provocateur is known for their racy, sexy, envelop-pushing ads and this video series promises NOT to be the exception judging by this first video in the series.
Stats for Bridal-Themed Serial Ads
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Research: 9,671 clicks in 421 w
Interest: > 3 minutes
Concept: Bridal-Themed Serial Ads
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Segment: Neutral, 18-55
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Bridal-Themed Serial Ads
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