Pink Zune

By: Bianca Bartz - Published: Oct 20, 2007 • References: techiediva
October is Breast Cancer Awareness month, and we've seen a huge collection of businesses using the opportunity to offer products and services for the cause. Joining the array of pink products on the market is the limited edition Pink Zune, the product of collaboration between Microsoft and Ford's Warriors in Pink charity.

Unlike most companies who only donate part of the proceeds, 100% of the $250 pink Zune sales will go to the Susan G. Komen for the Cure foundation, the organization Warriors in Pink supports.

The majority of business make use of October to market their goods for breast cancer awareness, but Ford is a year round supporter. Back in August, Trend Hunter featured the Ford Warriors in Pink Mustang: Stats for Ford & Microsoft Team For Breast Cancer Trending: Older & Mild
Research: 3,800 clicks in 449 w
Interest: 4 minutes
Concept: Ford & Microsoft Team For Breast Cancer
Related: 55 examples / 42 photos
Segment: Females, 18-55+
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