'Bread.Butter.Cheese' Does Business Through Text Messages

By: Meghan Young - Published: Jul 28, 2010 • References: facebook & psfk
Bread.Butter.Cheese is a food delivery service modeled after the drug dealing industry. Oh yes, I said it. Essentially, all their deliveries are done underhandedly through text messages. Their services are exclusively available to New York's East Village, and they only deal in the best.

Bread.Butter.Cheese's The Man takes the orders while also posting specials on their Facebook page (not so covert). Once the order is taken, it's delivered by a nondescript guy who discreetly exchanges the goods for cold, hard cash. It's details like this that makes life that much more interesting -- and fun. Stats for Underhanded Food Delivery Trending: Older & Mild
Research: 4,254 clicks in 303 w
Interest: 4 minutes
Concept: Bread Butter Cheese
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: 18 fantastic food deliveries, 30 delightful delivery innovations, and subscription soup deliveries.