Brazilian fashion label Animale features native model Raquel Zimmermann in their spring 2011 campaign. Set on a pastel-pink backdrop and featuring a pair of astonishing angled heels, this playful shoot is definitely eye-catching.
The collection features short shorts, peek-a-boo day dresses and an edgy pair of leggings that can easily mix and match. Submissive tones of brown, tan and purple come together in knits, crochets and leather to create the air of spring.
Implications - Dream-like imagery is especially effective at garnering consumer attention, because it provides viewers with escapist experiences, much like real dreams. Corporations may consider utilizing dream imagery in media campaigns in order to attract attention from the general public.
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Concept: Brazilian Fashion Label Animale
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Segment: Females, 18-55
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