Quite a strong statement is communicated in these Braun Silk Epil Xpressive ads, claiming that "Unwanted body hair can be such a disaster." Although the concept is undeniably overdramatic, the designers of this campaign have made sure to keep their calamitous theme consistent throughout.
The Impact BBDO advertising agency of the UAE chose to paint perilous pictures of three of history's famous tragedies, including the collision of the Chixulub Meteor against Earth, the sinking of the Titanic and the Hindenburg Crash. However, instead of rendering these iconic images with conventional coloring mediums, the scenes have been rendered in a desolate sepia tone with whiskery brushstrokes.
Essentially suggesting that ungroomed facial hair creates intense devastation, the Braun Silk Epil Xpressive ads have every intention of alerting scruffy men to the seriousness of such hairy personal predicaments.
Stats for Catastrophic Stubble Campaigns
Trending: Older & Mild
Research: 2,590 clicks in 249 w
Interest: 4 minutes
Concept: Braun Silk Epil Xpressive Ads
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: armored housekeeping ads, vandalized billboard branding, and streaker-recruiting publicity stunts.
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