The Bratislava Zoo campaign is quite morbid. It revolves around the idea that people enjoy animals, but only in the way that involves them dead and skinned. From cheetah print purses to crocodile skin boots, many people have come in contact with animals, but not in the way animals would like them to.
Created by Jandl, an ad agency based in Bratislava, Slovakia, the Bratislava Zoo campaign reads simply, "Come visit their luckier relatives." Art directed by Ivan Holic with creative direction by Pavel Fuksa and Eugen Suman, the print ads were copy written by Karol Thiry. Although the humor might seem a little tasteless to some, it gives people a rude awakening, shocking them into realizing how little they interact with the animals they wear.
Stats for Morbid Wildlife Park Ads
Trending: Older & Chilly
Research: 1,041 clicks in 192 w
Interest: 1.7 minutes
Concept: Bratislava Zoo Campaign
Related: 36 examples / 28 photos
Segment: Females, 18-55
Comparison Set: 13 similar articles, including: warped face ads, stock photo-fighting ads, and aquatic exercising ads.
Morbid Wildlife Park Ads
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