Katherine Vong
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Both large and small brands are the subject of online conversation. Whether they participate or not, there’s no getting around it. ‘Brands in Public,’ created by Seth Godin, is a new site that gives brands more power to control and shape online conversation. At a cost of $400 USD per month, ‘Brands in Public’ offers a “unified public-facing dashboard that gives any brand the chance to lead the discussion,” according to Springwise. In this way, diverse conversations about the brand whether they appear as tweets, blog posts, or videos, are aggregated to allow the brand to curate the information. It allows highlighting of particular tweets, adding information from its corporate site and it even offers ways to get in touch.  Rather than passively monitoring the public conversation, in other words, participating brands actually coordinate it and shape it as it happens.
(springwise)References: squidoo, springwise Filed In: |
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