Branding, or scarification, emerged in San Francisco and was originally embraced by gay and lesbian subcultures. Now, it seems to be spreading like wildfire as it is being considered a spiritual experience.
Implications - As society moves more and more towards individualization, various forms of body modification have emerged and become prominent across many subcultures and youths. Some more taboo than others, each development seems more outrageous than the next. Scarification is one of the many that is initially shocking, but appeals to a significant amount of people looking for inique ways to express themselves. Check out the gallery to see if you would prefer branding over tattoos.