The Tap Espresso & Salad Bar Branding and Packaging Design is Retro
Michael Hemsworth — December 17, 2016 — Marketing
References: behance.net & thedieline
The branding and packaging design for the Tap Espresso & Salad Bar takes a distinct approach to being somewhat fun, 50s and focused on ingredients. The branding aesthetic is the design work of Christos Zafeiriadis and focuses on the Sydney, Australia cafe in a way that calls to mind a number of different artistic styles.
Drawing on inspiration from the 50s, the various ingredients used by the brand as well as its artisanal nature, the branding and packaging design is stylistically charming. It balances the line between being too urban and modern by highlighting rustic colors and materials that are inherently rich in warmth. This helps to create a visual identity for the brand that demands a second glance when spotted in the hands of customers.
Drawing on inspiration from the 50s, the various ingredients used by the brand as well as its artisanal nature, the branding and packaging design is stylistically charming. It balances the line between being too urban and modern by highlighting rustic colors and materials that are inherently rich in warmth. This helps to create a visual identity for the brand that demands a second glance when spotted in the hands of customers.
Trend Themes
1. Retro Branding - Opportunity to create branding and packaging designs that evoke nostalgia and charm through a 50s-inspired aesthetic.
2. Artistic Styles - Opportunity to incorporate various artistic styles into branding and packaging designs to create unique visual identities.
3. Artisanal Focus - Opportunity to highlight the artisanal nature of a brand through thoughtful ingredient-based branding and packaging designs.
Industry Implications
1. Cafes and Restaurants - Opportunity for cafes and restaurants to differentiate themselves through distinctive and visually appealing branding and packaging designs.
2. Graphic Design - Opportunity for graphic designers to showcase their creativity and expertise in creating retro and artistically inspired branding and packaging designs.
3. Consumer Products - Opportunity for consumer product companies to stand out on the shelves by utilizing unique and visually striking branding and packaging designs.
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