The wonderful world of microblogging has brought about the unlikely pairing that is the Swoosh Art Tumblr.
This amusing juxtaposition brings together the worlds of famous fine art pieces with the branding genius of sportswear brand Nike. The improbable combination makes for some striking imagery, in which the works of artists like Edouard Manet and Caravaggio are given the branding treatment.
Perhaps the most humorous of these Internet pieces is the Jacques-Louis David painting 'Napoleon at the Saint-Bernard Pass.' By adding Nike's 'Just Do It' catchphrase, Swoosh Art Tumblr makes a playful connection between French heroism and empowering logos of today. Aside from the amusing quality of this blog's imagery, it aids in resurfacing masterpieces from art history making them freshly relevant and accessible to a modern -- albeit younger -- demographic.
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The Swoosh Art Tumblr Juxtaposes Fine Painting with Today's Logos
By: Alexandra Serrano - Published: Feb 26, 2013 • References: swooshart.tumblr