German creative agency Service Plan has come up with a quirky and clever bra calendar to gift to men's magazine FHM.
Whether we like to admit it or not, I'm sure us ladies have been in a situation before where men have had such a difficult time unfastening a bra that it is you who ends up unclasping it for them. This cheeky calendar is inspired by those kind of guys who need a little extra help on how to unhook a bra by repetitively practicing each day. The calendar features three stretched out bra closures, which needs to be undone and redone to change the day and month. The repetitive practice required of the bra calendar is sure to make even the clumsiest of men professionals in a few months time.
Stats for Unfastening Undergarment Calendars
Trending: Older & Chilly
Research: 2,881 clicks in 171 w
Interest: 2.8 minutes
Concept: Bra Calendar
Related: 72 examples / 55 photos
Segment: Males, 12-35
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