The Bow Necklace is a quirky accessory that combines men's neckwear with women's jewelry. The piece is a wearable bow tie that doesn't need a collar to be shown off. The bow tie portion has a white background and brightly colored dots.
The Bow Necklace is a funny piece that is sure to attract some attention for its sheer originality. If you are interested, have a look at the Etsy page for the Bow Necklace to get your own.
Implications - Youth consumers have a strong penchant for ironic humor. The bow tie takes on a different meaning when its context is changed and it's placed on a necklace. Companies should consider how they can draw from popular culture to create products that are imbued with humor.
Bow Tie Pendants
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