Cow Sculpture Made of 2,000+ Recycled Clocks and Watches

By: Cecilia Biemann - Published: Feb 4, 2009   Updated: Apr 6 2011 • References:
Artist Michael Roberts created this eco-friendly cow sculpture from recycled watches and clocks he had been collecting for years. Aptly named 'Pasture Bedtime,' the piece was created using in excess of 2000 discarded timepieces.

The impressive sculpture was recently sold at auction for $11,500, and a part of the proceeds were donated to American Family Children's Hospital.

Implications - This cow sculpture is a perfect example of an art piece that has been created mainly for the greater good. While telethons and poster prints are a great way to promote a cause, the use of art has been a great way to educate the public about the various ways in which they can help the disadvantaged. Art provides a method for raising awareness to help out charitable organizations that otherwise might have been ignored. Stats for Bovine Eco Art Trending: Older & Chilly
Research: 4,635 clicks in 380 w
Interest: 4 minutes
Concept: Bovine Eco Art
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: charismatic menswear outposts, film festival beer cans, and top 50 brand activations in may.