This Botanical Candy Packaging Targets Older Demographics

By: Mishal Omar - Sep 14, 2016
References: & packagingoftheworld
This botanical candy packaging makes it clear that the brand is targeted towards adults rather than the children that most sweet treats are marketed towards.

Designed by Chusheng Patrick Chen from the New York School of Visual Arts, the student project was designed for 'Sweet Botanicals' candy. The packaging comes in the form of wide cardboard cylinders with white backdrops and monochrome interiors that each match the colors of the flavor the specific candies are made up of. The range includes flavors such as pear, plum, cherry and pineapple. The labeling itself is simple and sophisticated, making it clear these fruity candies were made for older demographics.

This botanical candy packaging reveals a sophisticated brand identity that is likely to appeal to health-conscious consumers.