The Bonobos 'July 4th' collection has been made in anticipation of the upcoming U.S. celebration. Entire communities are known to brandish the star spangled banner before, during and even after the event, and these Americana-inspired menswear pieces have taken the craze a few steps further.
The New York-based Bonobos brand is now known for its innovative approach to fashion. Recycled jeans and vintage denim cuts have been included in past lines launched, and the July 4th series suggests that it will only continue to release unusual lines. The 100% cotton and silk limited edition designs are also being sold as a part of the Bonobos Instagram competition. Pictures that feature the #BonobosNation tag will be automatically entered to win apparel prizes, providing further purchasing incentive for male consumers.
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Segment: Males, 12-55+
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