There's Bonds hi waist underwear, and there's Bonds lo waist underwear. They should get along together, but they're so different. Lo makes fun of Hi and calls her "granny panties", while hi stabs lo in the back and sends a tip to Perez Hilton saying that "lo is a ho".
The best way to settle things is an old fashioned dance off!
Check out the above video to see what happens and who wins the battle.
The new Australian commercial for Bonds lingerie & women wear was created by The Campaign Palace. Directed by James Brown, the creative team includes Jon Burden, and Georgia Arnott.
Stats for Underwear Dance Offs
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Research: 6,865 clicks in 408 w
Interest: 4 minutes
Concept: Underwear Dance Offs
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Segment: Females, 18-55
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Underwear Dance Offs
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