The Bondi Hipsters' Vittoria Campaign Mocks Snobby Attitudes

By: Vasiliki Marapas - Dec 24, 2014
References: youtube & mashable
The latest Bondi Hipsters' Vittoria campaign stars Nick Boshier and Christiaan Van Vuuren as a pair of pretentious coffee taste-makers. The ad is intended to poke some fun at the Australian hipster culture and their obsession with artisanal coffee brews.

The first of three commercials features Boshier and Van Vuuren speaking about their latest venture, a coffee shop ironically titled 'Closed,' where they "positively affirm" each individually-grown coffee bean, before joining them together in Tibetan singing bowls. The spot ends with the phrase, "Let's be honest, normal people don't deserve good coffee."

The Bondi Hipsters' nail the pompous attitudes of self-proclaimed coffee connoisseurs in these hilarious ads, whether that means laughing at customers who cluelessly order a flat white, or touting their coffee made with authentic baby tears.