Wells Enterprises Launches New 'Bomb Pop Nerds' Frozen Treat
Niko Pajkovic — March 30, 2022 — Lifestyle
References: bombpop & foodbusinessnews.net
Wells Enterprises, Inc., has announced the launch of Bomb Pop Nerds, a new popsicle that leverages the sweet and tangy flavor of Ferrara Candy Co.’s Nerds.
The new frozen dessert features three Nerds flavors -- grape, watermelon, and strawberry -- combined into a three-in-one novelty popsicle. Previously, the ice pop maker has collaborated with other candy brands such as Crush Soda, Jolly Rancher, Warheads, and Hawaiian Punch.
“We are thrilled for fans of both Nerds and Bomb Pop to get their hands on this mind-blowing new frozen treat,” said the Senior Associate Brand Manager for Nerds, Sara Lieberman. “The unmistakable Nerds flavor is so accurately brought to the Bomb Pop experience that it's truly something people have to taste to believe.”
Image Credit: Wells Enterprises, Inc.
The new frozen dessert features three Nerds flavors -- grape, watermelon, and strawberry -- combined into a three-in-one novelty popsicle. Previously, the ice pop maker has collaborated with other candy brands such as Crush Soda, Jolly Rancher, Warheads, and Hawaiian Punch.
“We are thrilled for fans of both Nerds and Bomb Pop to get their hands on this mind-blowing new frozen treat,” said the Senior Associate Brand Manager for Nerds, Sara Lieberman. “The unmistakable Nerds flavor is so accurately brought to the Bomb Pop experience that it's truly something people have to taste to believe.”
Image Credit: Wells Enterprises, Inc.
Trend Themes
1. Novelty Popsicle Trends - Companies can create their own unique novelty popsicles using unexpected flavor combinations and collaborations with well-known brands.
2. Candy-flavored Dessert Trends - Incorporating candy flavors into desserts, such as popsicles, can create a fun and nostalgic experience for consumers.
3. Collaboration Trends Between Brands - Collaborating with well-known candy brands, like Wells Enterprises has done with Nerds, can create exciting new products that appeal to a wider audience.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore unique flavor combinations and collaborate with other well-known brands to create fun, novel food products.
2. Frozen Dessert and Ice Cream - Frozen dessert and ice cream companies can incorporate candy flavors and collaborate with candy brands to create exciting, new treats for consumers.
3. Candy Manufacturing - Candy manufacturers can collaborate with frozen dessert companies to expand their brand recognition and create new products that showcase their unique flavor profiles.
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