Bolt Detergent

By: Bianca Bartz - Published:   Updated: Apr 7 2011 • References: adsoftheworld
Your initial reaction may be shock when you see this ad, but take a closer look. It's a print campaign for Bolt Detergent and definitely made me do a double take.

The best part is the tag line, "It smells this irresistible."

It's an attention grabber, for sure, and isn't that what clever ads are about?

Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008 Stats for Product Shockvertising Trending: Older & Average
Traction: 5,692 clicks in 361 w
Interest: 4 minutes
Concept: Product Shockvertising
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: portable yogurt packaging, meal delivery startups, and motherhood survival kits.