Product Shockvertising - Bolt Detergent


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Bianca Bartz

By: Bianca Bartz
/Bianca Bartz
2370 Trends
465 Comments

Product Shockvertising - Bolt Detergent


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Your initial reaction may be shock when you see this ad, but take a closer look. It’s a print campaign for Bolt Detergent and definitely made me do a double take. The best part is the tag line, “It smells this irresistible.” It’s an attention grabber, for sure, and isn’t that what clever ads are about? Advertising Agency: Leo Burnett Canada Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella Art Directors: Israel Diaz, Anthony Chelvanathan Copywriters: Judy John, Steve Persico Photographer: Todd McLellan Designers: Caio Oyafuso, Israel Diaz Published: March 2008 (adsoftheworld)

Via: adsoftheworld Posted: Mar 31, 08
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Comments:

haha, damn funny and clever

By: ayMan on Mar 31, 08 | 813 Trends | 387 Comments

That freaked me out until I really looked at it!

By: Dee Sandin on Apr 1, 08 | 242 Trends | 9 Comments

HOT

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