Bianca Bartz
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Your initial reaction may be shock when you see this ad, but take a closer look. It’s a print campaign for Bolt Detergent and definitely made me do a double take. The best part is the tag line, “It smells this irresistible.” It’s an attention grabber, for sure, and isn’t that what clever ads are about?
Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008
(adsoftheworld)References: adsoftheworld Filed In: |
Product Shockvertising
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Bolt Detergent
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FOUR WAYS TO REACT: vote, favorite, add more examples of Product Shockvertising or comment about Bolt Detergent.
| Ayman Helweh on Apr 1, 08 2,236 Trends 2,640 Comments |
haha, damn funny and clever |
Ayman Helweh on Apr 1, 08 2,236 Trends 2,640 Comments
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| Dee Sandin on Apr 2, 08 144 Trends 9 Comments |
That freaked me out until I really looked at it! |
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Dee Sandin on Apr 2, 08 144 Trends 9 Comments
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