Japan's Newest Craze is a Netted Garment that Repels Insects
Jana Pijak — July 29, 2015 — Lifestyle
References: newlaunches
The 'Netsmen' is a mosquito-repelling body suit, designed to keep one protected from bug bites. While many fight mosquitos with insect spray, Japan's population is embracing bug repelling tactics of a different kind.
Inspired by protective mosquito nets, these bug-repelling body suits result in a heightened level of safety. Made from a perforated material, these light-weight and breathable suits manage to keep one cool while blocking out bug entry -- thanks to compact openings that measure a mere 1mm in size.
As consumers grow more cautious, retailers are marketing to this safety-focused demographic with products that provide peace of mind. This body suit is an example that illustrates consumers' appreciation for protective products that will keep them safe in today's hazardous world.
Inspired by protective mosquito nets, these bug-repelling body suits result in a heightened level of safety. Made from a perforated material, these light-weight and breathable suits manage to keep one cool while blocking out bug entry -- thanks to compact openings that measure a mere 1mm in size.
As consumers grow more cautious, retailers are marketing to this safety-focused demographic with products that provide peace of mind. This body suit is an example that illustrates consumers' appreciation for protective products that will keep them safe in today's hazardous world.
Trend Themes
1. Insect-repelling Protective Clothing - The trend towards protective clothing that repels insects presents opportunities for innovators to improve on current designs with newer, more effective materials and technologies.
2. Safety-conscious Consumerism - The trend towards safety-conscious consumerism indicates a market for products that provide peace of mind and protection against potential hazards.
3. Natural Bug Repellent Alternatives - The trend towards natural bug repellent alternatives highlights the potential for innovators to create new products that effectively repel insects without the use of harmful chemicals.
Industry Implications
1. Outdoor Retail Industry - As consumers become more cautious, the outdoor retail industry has an opportunity to market insect-repelling protective clothing to safety-conscious customers.
2. Tourism Industry - The tourism industry can capitalize on the trend towards insect-repelling protective clothing by offering suits to customers visiting areas with a high risk of bug-borne illnesses, displaying as a responsible travel partner.
3. Insect-repellent Industry - The insect-repellent industry can adapt to the trend toward natural bug repellent alternatives, by moving to a more eco-friendly ethos in their product ranges.
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