The New BOBO'S OAT BARS Packaging References Its Family Roots

By: Katherine Pendrill - Oct 21, 2016
References: eatbobos & preparedfoods
The wholesome granola bar brand BOBO'S OAT BARS, recently updated its packaging to advertise its new name and play up its family heritage. The new packaging not only makes it easier for consumers to identify each flavor of bar, but it also emphasizes the brand's committeemen to nourishing families with wholesome food products.

With the launch of its new packaging, BOBO'S OAT BARS will now be known as just BOBO'S -- a difference that is clearly emphasized on each bar's label. The packaging also features a clean and simple design that makes it easy for consumers to see exactly what is in each bar. To play up the brand's heritage as a family business, each label features a Bobo character that is meant to convey the strong connection between founder Beryl Stafford and her daughter Alex who bears the nickname 'Bobo.'