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The B&O PLAY x Pepsi Capsule Collection is Stylish and Funky

By: Farida Helmy - Published: • References: beoplay & design-milk
With the World Cup 2014 in Brazil just around the corner, the excitement frenzy is reaching an all-time high with all types of products and brands capitalizing on the jovial anticipation -- case in point, the B&O PLAY x Pepsi 'Live for Now' Capsule Collection.

So if you're a fan of the biggest international sporting event of the year, make sure you treat yourself to the uber cool B&O PLAY x Pepsi 'Live for Now' Capsule Collection. With a duo like Pepsi and B&O PLAY partnering up, it's a given that the limited edition Capsule Collection of headphones will be the perfect fuse of art, technology, and fashion.

Using six street artists from around the world -- Hattie Stewart from UK, Argentinian artist Jaz, Brazilian illustrator Ricardo AKN, visual Spaniard Zosen, Merijn Hos from the Netherlands and Argentinian street artist Ever, the new headphone collection is going to have some series street creed. Stats for Street Art-Inspired Headphones Trending: This Quarter & Buzzing
Traction: 625 clicks in 15 w
Interest: 0.5 minutes
Concept: B&O PLAY X Pepsi
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: wireless control earphones, curvaceous cordless headphones, and sports stadium headphone ads.