The BMW Motorrad ads are quite impressive, featuring people with impressive ninja skills jumping onto bikes. The tagline for the campaign is "Get on!" and from the looks of it, the people in the ads seem pretty excited to do just that. The ninjas, doing wild jumps and epic stunts, look like they are flying in some of the pictures.
The advertising agency who created the BMW Motorrad ads is Serviceplan in Munich, Germany. The ads are dark and stealthy, featuring the riders in full bodysuits and helmets so that the viewers cannot see their faces. Since the viewer cannot see who is behind the mask, the ad cannot be classified as sexist. These BMW bikes are made for both men and women.
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Concept: BMW Motorrad Ads
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