Bianca Bartz
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 Blyk Targets 16-24 If you’re addicted to your phone but dread your monthly phone bill, then you’ll love Blyk, the UK service that offers you free text messaging and calls. They are the world’s first company to offer a service like this. The catch? You have to be between 16 and 24 and be willing to receive ads from the company. You won’t even need to sign a contract. Pretty sweet deal! The service, launched today, offers 43 free minutes a month and 217 texts. No word of them spreading to North America yet, but they do plan on offering the service in Germany, France, Italy and Spain in the future.
 To sign up to the service the teen-to-twenties group – a 4.5m strong-market – need to answer 40 or 50 questions detailing their preferences on a range of topics such as entertainment, sport and music.
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Blyk matches the profiles with relevant advertising, and targets customers with up to 6 text messages a day. The group has secured 44 brands to date, including Adidas, Coca-Cola, Boots, NatWest and MasterCard.
(telegraph)References: telegraph 1 Comment: on Free Calls & Texts |
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