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The Blugirl Spring/Summer 2013 advertisement campaign showcases the saturated work of photographer Angelo Pennetta. Pennetta placed model Josephone Skriver's features in an excessively bright white light, placing a great deal of emphasis upon the brands current collection.

Blugirl's Spring/Summer 2013 line is altogether dainty. The flowing dresses and lace gowns are delivered to customers by way of pastel pinks, light greens and an assortment of peach tones. This airy quality is fitting with the season that it is geared towards, enabling women to take on a coy sense of femininity during the warm months. Skriver has channeled this motif well as she posed in a girlish manner before upscale love seats and large green fronds.