Committed to combating the long term effects that the fashion industry has on the environment, bluDemocracy provides customers with premium merchandise that is both eco-friendly and stylishly compelling.
Using bamboo instead of cotton as well as ecologically conscious dyehouses, bluDemocracy ensures that the customers don't have to be concerned over the negative ecological impact of their clothing.
Having reduced their water impact by 95%, the company also donates a portion from every sale to fund clean water wells in struggling areas all over the world. According to their website, the blu promise is that "for every purchase, someone in the world will gain access to clean drinking water."
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