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The Blow Up by Anna Sponza is an Air-Filled Fashion

By: Erin Kirkpatrick - Published: • References: ganzomag
Blow up by Anna Sponza brings a whole new meaning to lightweight and versatile fashion pieces. The one-of-a-kind dress featured throughout Sponza's unique editorial is made with an uncommon ingredient: air.

Air gently fills the plastic dress garment layout that Sponza created specifically for this ephemerally inspired editorial. Due to its raw material, this oxygen-infused gown produces organic and fluid shapes not possible with regular garments. The organic and changeable characteristics of Sponza's creations are unique, erratic and extremely enticing.

As the model hovers gently off the ground, Sponza's editorial attempts to demonstrate the lightweight appeal and characteristics of both her model and her inflatable, airy creation. Geisha-like model makeup and blue highlighted hair set off these strange, yet captivating photographs that represent the uncertain and fluidity of both the fashion world and everyday life. Stats for Ephemerally Inflatable Editorials Trending: Older & Average
Traction: 4,422 clicks in 120 w
Interest: 3.8 minutes
Concept: Blow Up By Anna Sponza
Related: 66 examples / 51 photos
Segment: Females, 12-55+
Comparison Set: 24 similar articles, including: inflatable illuminated pavilions, plastic-clad editorials, and meat-sculpted inflatables.