Bloom Skin by WOW Inc Adds Mystique to 'Elttob Tep Issey Miyake' Store

By: Alexandra Serrano - Published: • References: w0w.co.jp and takashiaoki
Bloom Skin by WOW Inc is a captivating installation that adds an air of mystique to the retail space of 'Elttob Tep Issey Miyake.'

The wave effect of this piece is created with eight fans installed in a linear formation that lift the cotton cloth. Though the movement seems spontaneous, the fans were programmed with openFrameworks software to control the wind, giving the textile its ephemeral shape.

Bloom Skin is 52 feet in length and utilized as a window display. The striking installation adds an element of artistic expression to retail space that is unprecedented. Bloom Skin by WOW Inc takes part in a new wave of retail that entices consumers with exciting store spaces.