Bloom Beautifully's Monthly Boxes Center Around Mental Health
Jana Pijak — October 5, 2017 — Fashion
References: theselfcarebox
'Bloom Beautifully' is an empowering subscription service that aims to inspire consumers dealing with various mental health concerns. Removing the stigma surrounding mental health, the company provides monthly beauty boxes that can be customized to match subscribers' needs while also aiming to encourage positive thinking in the process.
Each Bloom Beautifully box is equipped with a selection of luxury self care products, along with nourishing tea blends, and even inspirational quote art that tells subscribers to stick to daily goals even through tough times.
Featuring a different theme each month, Bloom Beautifully's boxes range from self care packs that invite consumers to take a breather and unwind from a busy schedule, along with those that invite users to embrace their inner power.
Each Bloom Beautifully box is equipped with a selection of luxury self care products, along with nourishing tea blends, and even inspirational quote art that tells subscribers to stick to daily goals even through tough times.
Featuring a different theme each month, Bloom Beautifully's boxes range from self care packs that invite consumers to take a breather and unwind from a busy schedule, along with those that invite users to embrace their inner power.
Trend Themes
1. Mental Health Subscription Boxes - Disruptive innovation opportunity: Create subscription boxes that focus on mental health and provide personalized self-care products and resources for subscribers.
2. Empowering Beauty Subscriptions - Disruptive innovation opportunity: Develop beauty subscription services that empower consumers by promoting positive thinking and self-care.
3. Customized Self-care Packs - Disruptive innovation opportunity: Offer personalized self-care packs that cater to individual needs, providing a range of luxury products and inspirational resources.
Industry Implications
1. Beauty Subscription Services - Disruptive innovation opportunity: Transform the beauty industry by offering subscription services that focus on empowering and uplifting customers through customized products and mental health resources.
2. Mental Health & Wellness - Disruptive innovation opportunity: Combine mental health and wellness industries to create innovative solutions, such as monthly subscriptions that promote self-care and positive thinking.
3. Personalized Product Boxes - Disruptive innovation opportunity: Create industries that provide customized product boxes catering to individual needs, including self-care items and resources for mental well-being.
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