Red Citizen model Justus Ratzke stars in the BloodBeat TOH editorial. The infrared portrait series is captured by photographer Horacio Hamlet's lens and outfitted by stylist Jean London Din.
Jean dresses Justus in a slew of androgynous staples from known labels that include Zara, Theory and Armani Exchange among others. From open blazer and short combinations to lightweight knits and outerwear, the model pulls off eccentrically edgy pieces that blur traditional gender lines.
Pairing an androgynous wardrobe with MOD inspired headwear and glove accessories, the BloodBeat TOH editorial captures double exposures and chromatic color filters that juxtapose bright crimson, blue and violet-tinted hues. The fashion story features unconventional photo techniques that are reminiscent of infrared and negative exposures.
Stats for Infrared Androgyny Editorials
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Research: 5,332 clicks in 167 w
Interest: 3 minutes
Concept: BloodBeat TOH
Related: 98 examples / 75 photos
Segment: Males, 18-55+
Comparison Set: 36 similar articles, including: brilliantly basal editorials, outlined model editorials, and androgynous bouffant editorials.
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