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The 'Blood Diamonds on the High Street' Infograph will Give You a Pause

By: Jennifer Gosnell - Published: • References: ingleandrhode & infographicsite
The 'Blood Diamonds on the High Street' infograph is a provocative look at the world of ethically unsettling jewellery. Blood diamonds, otherwise known as diamonds that come from the abuse of human rights, have become a prominent issue in today's world and account for extravagant abuses in developing countries, particularly those found in Africa.

The graph takes a look at the flagrant human rights abuses of Zimbabwe, who was reinstated into the "Kimberly Process Certification Scheme" that aims at identifying and reporting abuses of diamond processers. As people are actually paying more often to ensure that their diamonds are "conflict-free," the misuse of this authentication is disturbing and highlights the fact that it is truly difficult to really know the source and human cost of your precious gems. Stats for Ethically Ambiguous Jewels Trending: Older & Chilly
Traction: 1,181 clicks in 123 w
Interest: 0.8 minutes
Concept: Blood Diamonds On The High Street
Related: 55 examples / 42 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: blood diamond photography, eco engagement rings, and vivien johnston, founder and managing director of fifi bijoux (interview).