Beauty Companies Turn to Blogosphere for Polish Shades

By: Rachel Bowman - Published: Aug 28, 2009 • References: nylonmag
Beauty bloggers are great for giving readers a review of products they’ve tested so that we readers don’t have to go spend our money on a less-than-awesome product. Well, it seems beauty companies Rescue Beauty Lounge and Barielle’s Shades are going to ensure the bloggers like the company’s new polish shade.

The two companies are giving beauty bloggers Scrangie, All Lacquered Up and Polish Addict the chance to design their own shades. Interesting to see beauty companies turning to beauty bloggers instead of celebrities for inspiration. Stats for Blogger Nail Polishes Trending: Older & Chilly
Research: 3,747 clicks in 352 w
Interest: 4 minutes
Concept: Blogger Nail Polishes
Related: 48 examples / 37 photos
Segment: Females, 12-55
Comparison Set: 18 similar articles, including: rockstar branding, disappearing nail polish, and rocker chic matte nail polish.