The Block Shop Textile products are made by way of an intricate carving process. The colorful scarves are initially dotted with patterns as they are imprinted upon the fabrics with wooden blocks. These blocks are carved into the shapes of arrows and triangles, giving way to an angular look.
The wooden bits are covered with yellow, green and red paint. The stamping process is unique and furthermore done by hand, adding a rustic appeal to the Block Shop Textile label. The company has furthered this notion via its use of natural vegetable dye and recycled water. This timely process is a direct reflection of Bagru's merchandising history, and they have in this sense worked to preserve some of the regions enterprising traditions.
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Concept: Block Shop
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Segment: Females, 18-55
Comparison Set: 42 similar articles, including: ethnically exotic couture, necklace-like scarves, and space-inspired shawls.
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